AYM Commerce specializes in breakthrough digital technologies and online business in the Middle East and across the globe.

Majed M. Al Tahan is an award-winning entrepreneur and young e-commerce leader in the Kingdom of Saudi Arabia with a great passion to impact the apps market.

A first mover in the Kingdom to tackle the e-commerce grocery space, from an early age, he was eager to build his own businesses and take the entrepreneurial plunge. After graduating university with an architecture degree, he started working as a real estate developer working with some of the biggest names in the industry. During this period of six years, he continued developing ideas for his next business move.

Majed recognized that e-commerce was the missing element in the Saudi commerce landscape at the time and he grabbed the opportunity to begin his journey to build the first ever online service for grocery shopping in the Kingdom with the BinDawood group. In 2016, he co-founded Danube Online and founded AYM Commerce as the platform to power the technology needed to revolutionize the Middle East’s e-commerce space. Within one year of launch, Danube Online and the Danube App had redefined the grocery retail landscape in Saudi Arabia and won ‘Retail Technology of the Year” award at the Seamless Awards, 2017, where AYM Commerce was also named ‘Start Up of the Year’. Majed’s accomplishments were recognized as a contender for the “Digital Leader of the Year Award’.

Majed Al Tahan thrives on excellence and believes in people first. Today, at the helm of Danube Online and AYM Commerce, he’s focused on developing the technology behind the e-commerce app and spearheading the transformation of grocery shopping space.

Suky Bal, has worked on technology innovation across MENA, North America and Asia Pacific. Working on multiple verticals, delivering technology that drives business value.

As CTO, Suky is responsible for building out AYM’s technology teams and strategic technology partners. With offices in Dubai, Budapest and Karachi, a multi-disciplined team has been created to serve AYM clients. Delivering scale, expertise and multi-functional capabilities.

Suky serves on several boards, offering technology guidance and insight into emerging trends. Prior to AYM, Suky headed up Loyalty Technology division for AIMIA MENA, focusing on corporate clients in CPG, Banks and Retail. The role required suky to be accountable for e-2-e delivery and operations, with clients spanning multiple markets.

Byron Koller is a leading marketer in the MENA in the e-commerce space with expertise in online marketing, e-commerce, cross channel marketing automation, strategy and leadership, product and market development. He has gained profound expertise in the growth of emerging markets from his time leading the marketing function across a variety of the Middle East’s tech start ups and leaders including Cobone.com, where he was Co-founder and CMO and Souqmal.com.

Originally from South Africa, Byron resides in Dubai and is currently leading the marketing function at AYM.

Siobhan McCarthy joined the AYM group as director of communications in May 2017. She leads a team responsible for developing the communications strategies that help advance the company’s mission to build exceptional technologies and companies of enduring value across the MENA region.

As a communications consultant, Siobhan has over 14 years of experience creating and implementing multi-market communication strategies. She has worked with multinational corporations (listed and private), governments, brand and NGOs.

In the Middle East, prior to joining AYM, she was the head of corporate communications at Travelport for Europe, Middle East, Africa and South Asia, where she was responsible for providing leadership and support in the delivery of global corporate communications and PR objectives related to Travelport’s commercial priorities and strategic initiatives across the region, including driving all regional PR and employee communications programmes. Previously, she led Edelman Middle East’s pharma, medical device and consumer health businesses where she worked with clients such as Johnson & Johnson, Pfizer, Astra Zeneca, Yum! Foods, Pepsico, Wrigley, BRF/ Sadia Foods, Lifescan, Medtronic, Cleveland Clinic Abu Dhabi Hospital. She also developed and managed the Edelman affiliate network across the Middle East and Africa.